Client: Solar Home
Project: Logo, Stationery & Signage
Identity Design & Environmental Design
Solar Home is an Australian business providing sustainable, environmentally-friendly
products, such as solar power systems and rain water tanks, helping homes
and businesses reduce their impact on the environment. Solar Home asked
Lovehate Design to create a visual identity for their company that appeared
approachable and friendly to the Australian consumer, whilst communicating
the products and services they offered, as well as their eco-friendly mission
statement.
Solar Home was concerned that as there were a large number of short-lived
businesses jumping on the ‘environmentally-friendly’ band wagon,
it was important that their branding helped them stand out as friendly and
reliable, reinforcing the fact that they were a business that was here to
stay.
In creating the Solar Home ‘house and sun’ logo, we explored
many alternative designs, but settled on the combination of gently old-fashioned
and informal lowercase lettering with a stylised design. This friendly,
uncomplicated visual identity communicates Solar Home’s accessibility
and professionalism, whilst being a ‘sweet’ and therefore memorable
design to help their company stand out from the rapidly expanding crowd
of Australian solar providers.
This visual identity has been applied to their business cards, letterhead,
quotation forms, vinyl banners, pull-up banners, corflute signs and company
utes. To support their eco-friendly stance, we arranged printing of all
peripherals for Solar Home on 'Nordsett', a paper made from elemental chlorine-free
pulp sourced from sustainable forests.
In subsequent applications of the visual identity, the shape of the house
transformed into a pointer, drawing attention to the Solar Home address
and services offered.
pull-up banner, on-site vinyl banner & tank in use coreflute sign
visual identity applied to Solar Home ute